A follow-up campaign for IL MAKIAGE. A brief from the One Club Awards 2019.
In a world full of wallflowers, IL MAKIAGE babes are the rainbow glitter don’t-give-a-flying-f*** butterflies. They were born to stand out from the crowd of boring basics.
As a follow-up campaign to the “100% High Maintenance” launch, we pushed the boundaries of maximalism by showing women being EXTRA AF in everyday situations.