il makiage

 

A follow-up campaign for IL MAKIAGE. A brief from the One Club Awards 2019.

In a world full of wallflowers, IL MAKIAGE babes are the rainbow glitter don’t-give-a-flying-f*** butterflies. They were born to stand out from the crowd of boring basics.

As a follow-up campaign to the “100% High Maintenance” launch, we pushed the boundaries of maximalism by showing women being EXTRA AF in everyday situations.

 
 

OUt of home

 

Some take shortcuts. Some take the scenic route. We say “screw that.” When we look this damn good, we take our time.

 
Unicycle.jpg
 
 

You take your dog to the park? That’s cute. To us, there’s no room for being basic. Sure, We’ll get a few stares. But that’s the point, isn’t it?

 
Dog Park.jpg
 
 

We aren’t the type to sit around and wait for help. We roll up or sleeves and get it done ourselves. Do your best to keep up.

 
Tire.jpg
 

Pre-rolls

 
 
 
 

Social

There’s always time for major attitude inspo. Curated social media posts will encourage our makeup mavens to stay absolutely extra no matter what the day brings.

 
Social In phones.jpg
 
 

MAkeup Palettes

We want to share our love for all-out-glam. Special edition palettes featuring the looks from the gorgeous models in our ads will be available to purchase in-store and online.

 
Palettes.jpg
 

 

My Teammates

Design: Claire Brucker & Carey Gorgon

Copywriting: Clare Davis

Photography: Chelsea Haines

Video Editing: Bridget Davis