A brief from D&AD New Blood Awards 2019
We’ve all been there. Wandering aisles looking for that perfect gift. But when you can’t find it, you start to consider settling. Well, John Lewis is about to debut a platform that enables customers to spend less time searching, and more time thinking about the thing that matters most, the giftee. All elements will use a fresh new illustrative style and elegant hand lettering. To combine John Lewis’s signature string and the concept of unending giving, everything has been designed as single line illustrations that have neither a beginning nor an end; just like the ties that tie us together.